ICICI Credit Card Journey
A streamlined credit card application journey designed to simplify onboarding and improve conversion within the Amazon ecosystem.
Project Overview
As a UI/UX Designer, I designed the end-to-end user journey flows for ICICI Bank credit card application pages integrated within the Amazon platform. The project involved designing intuitive onboarding experiences, multi-step application forms, eligibility flows, and user-friendly interaction patterns that simplified the credit card application process while maintaining a seamless experience within the Amazon ecosystem.
